Services
Digital advertising that respects the budget and the audience
Digital ad spend is the easiest place in marketing to waste money — and the easiest place to print it once the program is set up properly. Dine Agency plans, buys and optimises digital advertising across Meta, Google, TikTok, YouTube, programmatic and connected TV. The work is built around the audiences that actually convert for our clients — shopping centre catchments, hospitality trade areas, corporate B2B segments and construction industry buyers — with weekly optimisation cycles and monthly reporting that links spend to commercial outcomes, not just impressions.
Catchment-first, audience-second media planning
For most of our clients, the most important targeting layer is geographic. A shopping centre cares about households inside its trade area. A restaurant cares about people within a 15-minute drive. A council cares about residents inside the LGA. We start media plans with those geographic boundaries and only then layer in audience attributes — demographics, interests, intent signals and lookalikes off the client's first-party data.
That sounds obvious but most generalist agencies do it the other way around — picking an interest audience and then casting it across whatever geography the client mentioned. The result is wasted impressions against people who will never visit. Our way concentrates spend against people who actually can.
The platforms we run, and why
We are platform-agnostic and brief platforms based on the client's audience and conversion event, not on which platform the agency is most comfortable in.
Meta (Facebook and Instagram)
Still the highest-leverage paid channel for most retail, hospitality and community-facing brands. Strong creative testing rhythm, clear conversion event setup, and tight catchment geofencing.
Google Search and Performance Max
Capture demand the moment it appears. Search for high-intent queries, PMax for retail and hospitality where Google's audience signals can do real work, and YouTube for upper-funnel reach.
TikTok and Reels-native creative
Vertical, native-feeling creative built for the platform rather than retrofitted from horizontal video. Particularly strong for hospitality, events and youth-skewing centre campaigns.
Programmatic and connected TV
Where the brief justifies the complexity — large-budget campaigns, premium environments, reach against audiences that aren't fully addressable in the social platforms.
Reporting tied to actual outcomes
Impressions and clicks are inputs, not outcomes. Our monthly digital reports lead with the conversion the client actually cares about — bookings, lead form completions, foot-traffic-counter lifts, store visits, retailer enquiry. The platform metrics sit underneath as the diagnostics that explain why the outcome moved. We don't report on a metric we wouldn't act on. If a metric isn't influencing the next month's optimisation, it doesn't earn a slot in the report.
Creative testing built into the media plan
Media buying without creative testing is half a job. The platforms reward fresh creative far more than they reward clever bidding strategies, so we build creative production into every paid retainer rather than treating it as a separate workstream. Each campaign launches with multiple creative variants, the in-platform reporting tells us within a week which concepts and formats are doing the work, and the next round of creative is briefed off the data rather than a fresh brainstorm.
That feedback loop is most of why our paid programs outperform when clients move them to us. The agency that produces the creative also runs the media, so the learnings actually make it back into the next round of production. There is no handover meeting, no game of telephone, no one defending old creative because they happened to design it.
Get more out of every dollar of paid media
We can audit your current paid program against the outcomes you actually care about and tell you, honestly, where the easy wins are.
Request a paid media audit