Services
Social media management that does more than fill a content calendar
Social media is the channel most businesses run on autopilot and least understand. Dine Agency runs social as a measurable marketing channel — strategy, content production, daily channel management, community moderation and paid amplification all working off the same plan. We manage social accounts for shopping centres, hospitality groups, government departments and corporate brands across Instagram, Facebook, TikTok, LinkedIn and YouTube, with the same operational discipline our video and campaign work runs on. Posting is the easy part. Posting the right thing, to the right audience, at the right cadence, with the right paid support is what actually moves a business.
Strategy first, content second
Most social work goes wrong at the briefing stage — there is no clear strategy, so the content team defaults to whatever fills the grid this month. We start every retainer with a strategy phase that defines the target audiences, the channel mix, the content pillars, the cadence and the metric that matters. Only then does the content production start.
The result is social that has a point of view rather than just a posting schedule. Centre social pages that sound like the centre. Hospitality pages that sound like the venue. Corporate pages that don't sound like a corporate page. And reporting that ties effort back to the audiences and outcomes the strategy was built around.
What we run day-to-day
A typical Dine social retainer covers the full operating model so the client's internal team isn't stuck stitching multiple suppliers together.
Content production
Monthly on-site shoot days that produce photo, video and talent content engineered for the platforms it will run on. All assets delivered in a shared library so the client owns everything we produce.
Channel management
Day-to-day posting, scheduling, story refreshes, link-in-bio updates, profile maintenance and hashtag strategy across Instagram, Facebook, TikTok and LinkedIn. We are the team that actually presses publish.
Community management
Comment and DM moderation, escalation paths for sensitive issues, review responses and proactive community engagement so the channels feel like a relationship, not a broadcast.
Paid social
Always-on paid social campaigns layered against the organic content, geofenced to the right catchments, and optimised against the conversion event the client actually cares about — booking, lead, foot traffic or download.
Reporting that survives the boardroom
Most social reporting is an embarrassment of vanity metrics. We build monthly reports that pair platform data with the client's commercial data — bookings, foot traffic, lead form completions, retailer engagement — so the report answers the only question that matters: did the social investment make the business better? When the answer is yes, we keep going. When the answer is no, we change the plan, not the report.
Why a specialist agency outperforms a generalist on social
A lot of agencies offer social as a line on the rate card. Few are set up to actually run it as a primary channel. Specialist social work needs daily operational rhythm — someone publishing this morning, replying to a DM at lunch, escalating a sensitive comment in the afternoon, jumping on a trending sound before it cools — and most generalist studios are not staffed for that pace.
We are. The Dine social pod is built around the channel's actual operating tempo, not a project-services workflow. That means faster response times, better community management, more reactive content and a willingness to throw out the planned post when the calendar of the internet demands something else. Brands feel the difference within the first month.
Get social working as a business channel
If your social pages are getting posted to but not really managed, the gap between what they could deliver and what they currently deliver is usually significant. We can help you close it.
Audit my social